Curatorial

  

 Modern architect Louis Sullivan once said,

“It was the spirit animating the mass and flowing from it, and it expressed the individuality of the building.”

The idea that a building’s spirit animates the mass as well as flows from it seems a rather “cyclic” notion. However this quote embodies the idea surrounding my model. This project was inspired by two precedents. The fluid motion of vapour in a wind tunnel, juxtaposed by the Mayan Pyramid Chichen Itza. The curve and the straight line. It was my intention to merge the very fluid forms in the wind tunnel image with the very rigid and straight forms that make up the pyramid. This was achieved by arranging a set of curves from shallow to deep and wide to narrow. From a front or rear view of the model the overlapping curves form a very fluid pyramid shape, almost as though the pyramid itself was in the wind tunnel. From a side view it exposes the straight lines that make up each curve and the flat “tops” of each curve, it gives the model a very “structured” presence like the pyramid however the height of each curve juxtaposes this structure by forming a slow curve.
 The “spirit” of Chichen Itza animated the general form of my model, however the manner in which it flows from the model embodies the form of the wind tunnel.












(2011). Ancient mayan pyramid. (2011). [Web Photo]. Retrieved from http://www.tripsgeek.com/wp-content/uploads/2011/03/Ancient-Mayan-Pyramid.jpg

(2005). 2005 pagani zonda f s . (2005). [Web Photo]. Retrieved from http://upload.wikimedia.org/wikipedia/commons/8/8f/2005-Pagani-Zonda-F-S-Wind-Tunnel-1024x768.jpg  

Sullivan, L. (n.d.). Brainy Quote. Retrieved May 15, 2012, from http://www.brainyquote.com/quotes/quotes/l/louissulli250783.html.

DSDN101 - THE CLIP - Poster

 As a group we were given Conflict Records as a company to design a poster for.
 We quickly discussed our strengths and Alec and I decided to conceptualise the poster and Shunyao and Yitao could aid in the actual process of making it (Adobe PS and ID). We took advantage of the mixed media and decided to use a photo for the main part of the poster, we thought a black and white still of a Wu-Tang W being raised amongst a crowd captured the essence or "feel" of Conflict Records.
 As for the logo we thought it would be a good opportunity to incorporate colour, we decided on yellow as it was striking against the photo. For the typeface we decided on a Times New Roman-esque font which had serifs, we felt this was appropriate as it had a very strong masculine connotation. We also changed the kerning to make both words "fit" with each other.
 We decided our demographic would be anybody who was a "discerning listener of urban music", hence, a person in our target audience would be able to relate to the photo instantaneously.
 Finally, for the slogan, we were unanimous that slogans are "cheesy" and can turn the consumer off so we decided on a simple, "Beatn' since '92", "beatn" being a pun to beat as in beat up (to go with Conflict) as well as the musical definition of beat. The font was chosen to contrast with the other fonts and we chose to keep it black just to keep it out of the foreground.


Group members:

Alec King-Tabute Au
Changhwan Lee (myself)
Shunyao Cui
Yitao Wang

One Word Film - DSDN101

One Word Film was a major challenge for me.
I'd never used Adobe Flash before and I was sick for the majority of the project. Excuses aside, beef was my word of choice. Not beef like the kind of meat beef but "beef" beef, also this was amusing to me because I am a vegetarian.
 I'm not sure it turned out the way I envisioned but I am satisfied for my first attempt on flash!