As a group we were given Conflict Records as a company to design a poster for.
We quickly discussed our strengths and Alec and I decided to conceptualise the poster and Shunyao and Yitao could aid in the actual process of making it (Adobe PS and ID). We took advantage of the mixed media and decided to use a photo for the main part of the poster, we thought a black and white still of a Wu-Tang W being raised amongst a crowd captured the essence or "feel" of Conflict Records.
As for the logo we thought it would be a good opportunity to incorporate colour, we decided on yellow as it was striking against the photo. For the typeface we decided on a Times New Roman-esque font which had serifs, we felt this was appropriate as it had a very strong masculine connotation. We also changed the kerning to make both words "fit" with each other.
We decided our demographic would be anybody who was a "discerning listener of urban music", hence, a person in our target audience would be able to relate to the photo instantaneously.
Finally, for the slogan, we were unanimous that slogans are "cheesy" and can turn the consumer off so we decided on a simple, "Beatn' since '92", "beatn" being a pun to beat as in beat up (to go with Conflict) as well as the musical definition of beat. The font was chosen to contrast with the other fonts and we chose to keep it black just to keep it out of the foreground.
Group members:
Alec King-Tabute Au
Changhwan Lee (myself)
Shunyao Cui
Yitao Wang
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